5 Key Elements for Customer Journey Maps
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Customer journey maps are important tools to drive a design conversation. They help synthesize our understanding of our customers and serve as a great communication artifact.
But creating your first journey map can be intimidating. How many steps should I consider? What level of detail is relevant? When should I consider a map complete? I'm not a visual person, will I be able to build one?
No worries.
You can start simple! Focus on these 5 key elements:
