A single experience
#240 - Apr.2025
We often forget that we build trust with customer at the boundaries of our products.
People don't separate your product from the experience that surrounds it.
Every touchpoint—awareness, education, onboarding, support—is equally important in terms of customer expectations.
You might have a great digital product, but a broken gap in the boundaries will also lead to frustration.
There is no "product" and "everything else."
It's all one experience.
¡Saludos!
