Computational Design
#70 - Jul.2023
Previous post: Leading the new generation of digital products.
Design, as a practice, is constantly evolving. At its core, every time we design we are seeking to deeply understand a problem and how to provide the best solution possible.
From the traditional application in the physical world (architecture, industry, fashion) to its most recent version in business with the famous through Design Thinking, Design looks for a constant balance between what's available, possible, and lovable.
The adoption of technology in our daily lives and the exponential growth of data processing power have given rise to a new wave: Computational Design. In this new iteration, design gains a new perspective bringing applications and algorithms as a new ally for empirical experience from professionals.
Parameters, models, and auto-generated content have become the new toolbox for creating and improving new digital products.
Technologies such as AI are becoming a competitive advantage removing the entry barrier by leveraging collective knowledge to map needs, ideate solutions, test hypotheses, and even develop applications without advanced coding experience.
But, as tools evolve, so do the problems and complexity.
Our future as a society is more than just productivity and personalization. The new generation of applications will need to continue to be user-centric, but must also inspire trust, make correct and intentional use of data, and have transparent mechanisms for decision-making embedding core principles for privacy, ethics, and inclusion.
In other words, bringing humanity to the design process.
Next post: Accelerators, Privacy & Ethics
