Creative experimentation

#117 - Aug.2024

You can't separate creativity from experimentation. 

Creative minds don't always start with great ideas. They start from the unknown: will this idea even work? 

Creative minds iterate. They embrace each cycle as a way of exploring possibilities. They know that, if they're curious enough, they can take a raw possibility into an innovation.

Creative minds have no special gifts. They are rather deeply curious to discover what works and what doesn't. 

They test knowing that, if they fail, there are tons of opportunities waiting for their chance. 

They see experimentation as the only way to turn an idea into a reality.