1 min read

Inside-out or outside-in?

#211 - Mar.2025

Inside-out vs. out-side?

Many companies still follow an inside-out approach:

  • They lock themselves in conference and design rooms
  • Develop ideas based on assumptions
  • Launch products hoping for positive feedback
  • Spend months developing before validating

The most successful companies work outside-in:

  • They start by listen to their ecosystem
  • Start by deeply understand the problem
  • Absorb this knowledge to generate ideas
  • Test concepts quickly before full development

This shift in mindset makes all the difference

¡Saludos!

César Rodríguez
César Rodríguez
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