Inside-out or outside-in?
#211 - Mar.2025
Inside-out vs. out-side?
Many companies still follow an inside-out approach:
- They lock themselves in conference and design rooms
- Develop ideas based on assumptions
- Launch products hoping for positive feedback
- Spend months developing before validating
The most successful companies work outside-in:
- They start by listen to their ecosystem
- Start by deeply understand the problem
- Absorb this knowledge to generate ideas
- Test concepts quickly before full development
This shift in mindset makes all the difference
¡Saludos!
