The future of product management
#100 - Mar.2024
The 2024 report on the Future of Product Management is out. This is what you need to know!
This is the fifth annual report from Product School to share insights on trends in the evolving world of products.
The report highlights 3 important trends:
- Product teams as direct contributors to revenue growth.
While good product management should balance customer need, tech viability, and business feasibility, this is a good reminder of how important is to link your product strategy to direct business outcomes. User-centric and revenue-generating mindsets can complement each other.
- Product teams in the intersection of tech & business, not just under tech.
This was a surprise for me, at the end product should be always at the intersection of tech & business. But after reading through the details I understood better their perspective: the trend is more about the team topology, key product skills, and aligning product development to business objectives. It is a fair callout.
- Product teams doing more with less, and more AI.
Sure, this will continue to be a trend for 2024. Organizations will seek more efficiency and productivity driven by AI. From a product perspective, the report highlights the importance of strategic investment in training including AI skills.
The report also includes suggested actions on how to leverage these trends in your organization. Worth reading! You can check the entire report here:
