The power of a story
#221 - Mar.2025
Many times, stories have the power to become more relevant than reality.
They can create new norms and mold how people behave.
Every product should have a strong story behind it. In Chris Do's words: "a product without a story is a commodity."
People don't buy just the product - they buy the story behind it.
A story that customers can relate and want to become part of.
A story they want to share with others.
What's the story behind your product?
¡Saludos!
