Two forces
#81 - Sep.2023
There is a natural tension between evaluating all possibilities for a product and saying 'no' to many things.
It is not an easy job. But is much needed for any successful product.
These are two different mindsets that live within the same design process. Is about exploring the possibility space when ideating (what if?), but converging on what's essential and making decisions (value-driven prioritization).
Being too inclined in either way is not good. Diving deep into all possibilities and not filtering real customer needs from pure noise is only good intentions. Framing the solutions space too narrow and you constraint disruptive innovation.
It is about balance. Using the right mindset when needed. It is building upon ideas and opening for new opportunities but treating them as hypotheses that should be validated through experimentation and observation.
This is the yin-yang of design. And like in Chinese philosophy, they are opposite but interconnected forces.
