Words matters
#47 - Jan.2023
"Language is so powerful" - Jony Ive
In design, words matters. The way you frame a problem or a solution can constrain innovation.
Framing a problem too broad will generate a lack of focus; framing it too specific and you will miss the big picture.
Specify upfront that your solution will be "[you name it]", you are immediately eliminating many other alternatives without even thinking.
The story you set will drive your design. Remove upfront bias - set a hypothesis instead. Be flexible during the process and be open to find the solution along the way.
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